The Chinese luxury market is evolving, and along with it evolves the average Chinese consumer. From ‘omnivores’ who will buy anything with a luxury label attached to it, to the ‘wannabes’ who strive for more accessible brands in order to become part of the wealthy elite; the Chinese luxury consumer has broadened and matured.
Tag Archives: China
As the nation’s economy stalls, more companies fail to make their loan payments, while cash-strapped banks try to avoid a credit crunch.
Now home to a $220 billion tech industry, Shenzhen, the so-called Silicon Valley of hardware, is solidifying its position as the city of hardware innovation.
Starbucks has announced plans to make China its second biggest market and is set to open almost 1,400 new shops by 2019.
With a Made For China mantra, British Airways is targeting the Chinese consumer with a localised, digital strategy.
Chinese Tourists set to outspend all luxury shoppers combined by 2015. The World’s Biggest Spenders Last year Chinese travellers became..