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ATAWADAC: Foundation for a Digital Future?

It can often seem that the modern world has been invaded by acronyms. So much so that there is now even a Dictionary of Modern Abbreviations to refer to. And in many cases nowadays, the acronym can become an actual word rather than an abbreviation (think of the awful ‘Bae’- Before Anyone Else).

You see a lot of acronyms used in the worlds of marketing, IT, digital content etc. And one recent one gaining a lot of traction is ATAWADAC, which means “Any Time, Any Where, Any Device, Any Content”. But what does it actually mean?

The concept was created by Xavier Dalloz, a French consultant whose company, Xavier Dalloz Consulting (XDC), has been providing advice and consulting services for over 25 years to companies on how to leverage new technologies in order to gain advantages. Some of the world’s biggest companies such as Google, Facebook, and Apple are using it already, and as is often the case, where big companies lead, many others will follow. It is also being increasingly used by many start-ups around the world.

Any Time, Any Where, Any Device, Any Content

You could argue that it is simply a new name for something that has been around as long as the internet has. Remote working or working from home is not a new concept. If you have an internet connection, you can carry out most types of digital work from anywhere in the world. Though of course, with certain sectors, a simple internet connection may not be enough: you may need access to score cloud storage, to central servers containing company information, and in some cases even to company specific intranet.

ATAWADAC does play a central role in a continuing digital transformation around the globe. It creates new opportunities for workers, allowing them to work from anywhere, to avoid the stress of commuting, and allowing them more leisure time. Solitude can often inspire creativity and increase work rates, but still having the advantage, through advanced technology, of accessing required information, being able to review co-workers’ contributions, and even have virtual meetings through one of the many tele-conferencing applications.

In some cases, ATAWADAC can also reduce a company’s running costs. If a large percentage of your workforce can work remotely, then you don’t need expensive office suites or blocks. But what is needed is some organisational modification to cope with this new way of working. And perhaps most crucially, you need a strong IT infrastructure which provides high levels of security. Secure servers and cloud storage are essential, as is some form of encrypted communications if you are dealing with sensitive or confidential material. That security also has to extend to the devices used at the worker’s end.

Many companies adopting ATAWADAC are developing their own software and applications to ‘ring fence’ everything within their own customised and secure systems. These applications can incorporate various necessary and job-specific functions. For example, a worker who is mobile may have GPS tracking incorporated for the purposes of time management and efficiency.

ATADAWAC : a key concept for companies to succeed

Other than the risk to data, which can be protected with the right resources, some commentators point to the potential psychological risks. With so much of the world becoming increasingly hyperconnected, for some workers, that hyperconnectivity could lead to a disconnection from ‘reality’. A dependence on devices in every aspect of your life can lead to socialisation becoming a purely virtual thing.

ATADAWAC is not a one size fits all solution. It is an idea which can be shaped and customised according to the needs of the business and the individual worker. Its beauty lies in that ability to be customised and to adapt to constantly changing technology. As that technology continues to evolve, ATADAWAC is going to be a key concept for companies to succeed.



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