The Chinese luxury market is evolving, and along with it evolves the average Chinese consumer. From ‘omnivores’ who will buy anything with a luxury label attached to it, to the ‘wannabes’ who strive for more accessible brands in order to become part of the wealthy elite; the Chinese luxury consumer has broadened and matured.
Tag Archives: Retail
The top French retailer invests $1 billion to improve its online sales.
Starbucks has announced plans to make China its second biggest market and is set to open almost 1,400 new shops by 2019.
Whilst forecasts suggest that worldwide ecommerce sales will increase by 20.1% in 2014 to reach $1.500 trillion it isn’t over for bricks and mortar shopping just yet as the connected consumer moves to omnichannel retail.