Monthly Archives: November 2017

Chinese ‘wannabe’ Luxury Consumers Growing

Chinese ‘wannabe’ Luxury Consumers Growing

The Chinese luxury market is evolving, and along with it evolves the average Chinese consumer. From ‘omnivores’ who will buy anything with a luxury label attached to it, to the ‘wannabes’ who strive for more accessible brands in order to become part of the wealthy elite; the Chinese luxury consumer has broadened and matured.